Ruslan Kogan founded Kogan Technologies when he was 23 years old. He is now worth $315 million. Source: News Limited
ECOMMERCE entrepreneur Ruslan Kogan wants to give you a million dollars. That's right, a million dollars in cold, hard cash.
All you have to do is display some pretty nifty football aptitude and correctly guess every winner of the group stages of the 2014 FIFA World Cup. That's 48 games for the uninitiated.
If no one guesses every winner correctly, then no one gets the million bucks. But the top five ranked people in the tipping competition, called Brazilian Million, will get a $500 Kogan voucher each while the next 50 will bank a $50 voucher.
Mr Kogan, the spirited founder of electronics ecommerce retailer Kogan, is leveraging the popularity of the forthcoming FIFA World Cup to mint a new Australian millionaire. And, presumably, to sell some TVs.
Of course, it's a big win for Kogan with everyone entering the competition giving the company their names and email addresses, which goes into Kogan's database to be used for marketing at a later time.
Plus, the odds of someone actually correctly tipping every winner are astronomical. So in all likelihood, Mr Kogan will only be out $3000 in vouchers. Very clever.
But then again, Mr Kogan didn't make $315 million by being dumb.
Socceroos warm up for a training session. Source: AP
Mr Kogan said: "The Socceroos making it into the World Cup is an amazing feat in and of itself. We're a great sporting nation that loves a bit of healthy competition.
"My mum was pretty shocked about me putting up such a huge prize for this. There's no doubt that it's going to be pretty hard to pick all of the results correctly. That's why there's such a massive prize of $1 million to anyone who can pull it off.
"Of course, we also stand to benefit from the competition. Massive sporting events are a huge driver of TV sales — if we can build Aussie engagement around the World Cup and get more of Australia behind the Socceroos, then it's a win-win for everyone."
The competition opens today and closes at 11:59 on June 11. It's open to the first million entrants from Australia, New Zealand and England.
The 2014 FIFA World Cup kicks off on June 12 on SBS.
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