Aussies hungry for Apple Watch

Watching you ... Aussies love the Apple Watch. Picture: AP Source: AP

The Apple Watch and a new Macbook Air are expected to be launched at the latest Apple event in the US.

AUSSIES have already fallen in love with the Apple Watch, with a new survey showing 800,000 Australians plan to buy Apple's must have gadget.

On the morning of a much hyped Apple event in San Francisco at which Apple CEO Tim Cook is expected to release details of the launch of the Watch, the Pureprofile survey found more than one in 25 Australians planned to buy the watch this year.

Nearly 20 per cent more Australians are also considering buying the Watch, which will be Apple's first all-new product since the launch of the iPad.

Demand ... a survey shows about 20 per cent of Aussies want to buy the Apple Watch. Picture: AP Photo/Marcio Jose Sanchez Source: AP

Pureprofile CEO Paul Chan described the amount of people thinking to buy the smartwatch as "an insanely high number".

The survey showed that Apple still has a lot of work to do to get the word out beyond its normal fan base, with nearly a third of Australian women never having heard of the Apple Watch.

However, understanding technology is not key to its success.

The survey found a surprising 14 per cent of people will buy or are considering buying an Apple Watch despite not being sure why they even want it.

Rod Chester travelled to San Francisco as a guest of Apple.

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