Frequent flyers get own golf club

Qantas has angered members by cutting frequent flyer points that passengers can earn on cheaper flights.

Battle on for airline customer loyalty ... Qantas Golf Club follows Virgin Australia's deal with BP. Source: News Limited

THE growing battle for loyalty between Qantas and Virgin Australia has spilt on to the golf course.

Qantas will today launch its own "golf club" designed to provide frequent flyers with the ability to earn points for booking tee times.

Qantas Frequent Flyers will be able to earn points on the golf course. Pic: Supplied. Source: Supplied

The initiative comes just weeks after Virgin Australia announced a partnership between its loyalty program Velocity and oil company BP.

To start early next year, the deal will see Velocity members earning points every time they fill up at a BP service station.

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Qantas Golf Club membership will available free to frequent flyers, and earn them one point for every dollar spend at qantasgolfclub.com.

Qantas is hoping to get golfers on board with its latest frequent flyer initiative. Picture: Thinkstock Source: News Corp Australia

Those willing to pay a $249 premium membership will earn three points on all eligible spends.

Qantas ambassador and golf legend, Greg Norman, said any initiative that gave people more opportunity to play golf was "a winner" in his book.

Golf Australia CEO Stephen Pitt said the move would help engage the 800,000 social golfers throughout the country.

"We know the Qantas Golf Club will have a positive effect on the participating clubs through increased foot traffic, rounds played, marketing and future membership opportunities," said Mr Pitt.

Qantas has more than 10 million frequent flyer members, and Velocity 4.5 million.

Virgin Australia has set itself a target of increasing its frequent flyers to 7 million by 2017.

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