A good reason to travel down under? The West Australian blue ridge marron. Source: Supplied
THE closely guarded guest list for the dinner of the year has been unveiled — and former tourism darling Lara Bingle has been pushed aside for a blue crayfish.
The Blue Ridge Marron from Western Australia promises to be one of the stars of the Restaurant Australia finale at the Museum of Old and New Art (MONA) in Hobart.
The strikingly colourful crayfish will carry the hopes of the nation's tourism operators on its spindly legs when it is served up to the world's most influential foodies at the gala dinner next month.
TOP APPS: You need for your next trip
HOTTEST: Must-pack holiday fashions
Colourful ... this little guy will hopefully inspire 80 international foodies to tell their millions of followers to travel to Australia for our food and drink. Source: Supplied
Organised by Tourism Australia, the $40 million campaign aims to convince overseas residents to travel down under to experience the food and wine, as much as the spectacular scenery.
The guest list for the gala dinner includes celebrity chefs, food bloggers and other media identities with a combined following of more than 400 million people worldwide.
Former tourism darling Lara Bingle missed out on an invite, but the face of Indian cuisine Sanjeev Kapoor will be among the diners, along with celebrity chef and author Eric Ripert, acerbic British food critic Adrian Anthony Gill and American cookbook queen Alice Waters.
A total of 16 countries are represented, all of which are considered key target markets for Australia's tourism industry.
Former face ... Lara Bingle at the launch of Tourism Australia's So where the bloody hell are you? campaign. Picture: Toby Zerna Source: News Corp Australia
Australian model ... Lara Bingle in the 2006 'Where the bloody hell are ya?' Tourism Australia campaign that started her career. Source: News Limited
Tourism Australia ... has staged other Restaurant Australia dinners around the world, including London, as part of its campaign to lure people here via their tastebuds. Source: Supplied
Although the three-course menu remains tightly under wraps, News Corp has learnt that marron will feature along with Blackmore beef and Tasmanian oysters, lobster and abalone.
Sydney super chef Neil Perry will share cooking duties with fellow Australians Peter Gilmore and Ben Shewry, who are all too aware of the significance of the meal.
"The most important message is the fact that our food is world-class and exciting with amazing produce and innovative ideas," said Mr Perry.
"What we have going for us in Australia and what makes us unique are the people, the produce and sense of place.
"Hopefully that all comes together on the night."
On deck ... Award winning Australian chef Neil Perry will share responsibility for the Tourism Australia gala dinner with fellow chefs Peter Gilmore and Ben Shewry. Picture: Jack Tran Source: News Corp Australia
Tourism Australia managing director John O'Sullivan said the venue had been chosen for its "fit with the campaign".
"All State and Territory Organisations were invited to put forward recommendations on how they might host the "Invite the World to Dinner" gala," said Mr O'Sullivan.
"Tasmania was selected as the host, because of the international status of MONA, the venue itself and the setting."
Location ... MONA in Hobart is considered one of the hottest Australian travel destinations for 2015. Source: Supplied
In the lead up to the November 14 dinner, guests will be treated to a personalised four-day gastronomic blitz of the country covering every state and territory.
While some might go mudcrabbing in the Northern Territory, others will forage for sea vegetables off Tasmania's east coast, shuck oysters on the New South Wales coast or explore Melbourne's laneway cafes and bars.
Mr O'Sullivan said hopefully the guests would share their "incredible stories through their huge followings" and help inspire many others to travel in their footsteps.
Anda sedang membaca artikel tentang
Tourism about to go cray cray
Dengan url
http://pesbukeronline.blogspot.com/2014/10/tourism-about-to-go-cray-cray.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Tourism about to go cray cray
namun jangan lupa untuk meletakkan link
sebagai sumbernya
0 komentar:
Posting Komentar