Parody posters put Rudd to sea

A group of middle-class Australians paid for their own political advertising, parodying the Federal Government's multi-million dollar anti-asylum seeker ad campaign. Picture: Jess Miller Source: Supplied

A GROUP of middle-class Aussie taxpayers have funded their own political campaign posters designed to point out the "hypocrisy" of Kevin Rudd's asylum seeker policy.

In response to the Federal Government's multi-million dollar anti-asylum seeker ad campaign a group of twenty-somethings have created a parody of the ad, "designed to tell a different story and point out the hypocrisy and mean spirited asylum seeker policy", according to one of the group's members, freelance digital strategist, Jessica Miller.

Three-metre tall posters were erected on George Street in Sydney over the weekend, featuring a picture of the Endeavour - the ship on which Captain Cook sailed to Australia's shores - with a message that read: "You came here by boat without a visa, you settled in Australia".

Ms Miller told news.com.au that she wasn't a particularly political person and said that neither she nor her affiliates were members of any political party or group but said that the "whole conversation around asylum seekers has deteriorated into real nastiness".

"It was a pretty bad ad that the government put out," she said. "To us it was just begging to be messed with".

The posters cost the group about $600 to design, print and put up. Ms Miller said they would love to print out more but said they had already exhausted their budget.

"We don't have a $35 million budget to keep printing it," she said.

Kevin Rudd spent $30 million dollars on its ad blitz - which Ms Miller says is designed to "frighten middle class Australians" - than Coca Cola spends in a year, (roughly $22 million) The Sunday Telegraph revealed.

Kevin Rudd spent more on his anti-asylum seeker ad blitz ($30 million) than Coca Cola spends in a year, (roughly $22 million). Source: Supplied

One of the group members - who wished to remain anonymous - told news.com.au that Kevin Rudd had "embarked on a race to the bottom of the moral abyss" with his "cynical exercise in Rank political expediency, exploiting some of the worlds most disadvantaged and persecuted people".

"The purpose of their ad campaign is to appease the people of western Sydney and parts of Queensland, areas of which will largely determine the outcome of the up and coming federal election and is not pointed at the Indonesian people smugglers as suggested," he said. "The procurement of the $30 million to fund this campaign was also done under the most dubious of fashions, not to mention the misleading nature of the ads themselves".

A second anonymous group member told news.com.au that the idea behind the posters was not only to target Rudd and his policy "but also those who he is appealing to in return for their vote".

"We wanted to remind people that none of us would be here now if it weren't for our ancestors, the original boat people," he said.
"While it's a long bow to draw, we felt the analogy was fitting and might resonate with people who view asylum seekers as invaders rather than refugees".

The collaborator said their parody posters weren't specifically aimed at Kevin Rudd either.

"Tony Abbott with his 'Stop the boats' and shadow immigration minister Scott Morrison and his oxymoronic cries of 'illegal refugees' are also in our sights," he said.

Despite the fact that the group doesn't have an official Facebook page or even a website, the, pictures of the posters have been shared more than 8500 times from Ms Miller's Facebook page since she posted it on Friday.

The digital strategist said that the posters had unfortunately already been taken down from George Street, but that she would happily make the poster available for people to print out and put up in their own areas.

As for the election, Ms Miller said she doesn't know who she was going to be voting for.

"I'm going to find it really difficult," she said. "Both parties are as bad as each other.

"The whole tone of Australian politics is really sad."

Ms Miller said she would likely be voting for whichever candidate or party is "most polite".

"That generally tends to be The Greens at this stage," she said. "They're coming to the table with something positive rather than just being nasty. But then again I just don't know.

"I'll decide on the day, I suppose".

The poster can also be found on the Facebook page of Ms Miller's design business, Goody Two Shoes.

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