New research suggests Australia is turning into a nation of nerds. Source: Herald Sun
WOULD it be un-Australian to spend January 26 cooped up indoors on the computer?
Apparently not, according to new research that suggests Australia is turning into a nation of nerds, albeit ones with more spare time on our hands.
Analysis by IbisWorld of the past decade of cultural and social trends has found that Australians are turning their backs on traditional forms of outdoor leisure and surfing the internet instead.
The average Aussie will have more than 78 hours a week at leisure this year, up more than 90 minutes compared with 2000.And we're expected to have even more spare time over the next 12 years - an estimated 78.5 hours a week of it by 2025.
But IbisWorld senior analyst Craig Shulman said the typical image of Aussies at the beach or playing backyard cricket did not necessarily reflect reality.
"At one time we looked at ourselves as a very active, outdoorsy nation, but we're now seeing a move towards greater urbanisation and greater involvement in more urban-like activities," he said. "Technology is playing a much greater part and giving more incentive for us to stay inside."
He said time spent online had risen to more than 20 hours a week, up 10 per cent in two years.
IbisWorld's study also found Australians were increasingly turning to vegetarianism, with one in 20 now shunning meat.
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